It's 2022, and we don't need to convince anyone that data management and analytics are essential for any business. Whether you're a big corporation, a high-tech startup, or you sell DIY jewelry online — data is everywhere. The better you know your data, the better you understand it — the better results you get across the board. That said, in many organizations, analytics are still often put on the back burner. Why? We invited analytics expert Matias Muhonen to talk about that in this episode. We touch upon the basics of analytics, the whys and hows of data collection, management, and security. Tune in!
In many organizations, analytics are still often put on the back burner. Why? We invited analytics expert Matias Muhonen to talk about that in this episode. We touch upon the basics of analytics, the whys and hows of data collection, management, and security.
Guest
Matias Muhonen is an analyst, make-it-happener and a full-stack developer. He has been gathering and analysing data, doing experimentation, building services and making work better at Reaktor for six years now. Matias's passion is creating online services that produce actual outcomes and both business and end-user value. In his free time he enjoys cycling both on paved and unpaved surfaces. Matias is also interested in philosophy and psychology — and trying to better understand the world and us humans.
Hosts
Anna Fröblom is a great programmer, problem-solver, hobby photographer, lego enthusiast, and simply a nice person.
Esko Lahti is an engineer who now works in the company that got him into Clojure. Now, his party trick at meetups is to rapid-fire through an extensive list of parentheses jokes.
References
Google Analytics - good default analytics tool
Klipfolio - simple but powerful tool for visualising data
No analytics, no outcomes, feature factory
Good books:
General thinking for everybody
Experimentation and Growth Hacking
About Reaktor
Fork Pull Merge Push is a podcast created for developers by developers. It’s brought to you by Reaktor, a strategy, design, and technology company changing how the world works.
We at Reaktor are looking for exceptional talent and new friends. We have open positions in New York, Amsterdam, Helsinki, Lisbon, and more. Check them out and apply today!